
With the advent of Youtube, mass media was finally getting the shock to the system that it has long since deserved. Our content is no longer limited to television companies and movie studios. People are making content for the people, its what web 2.0 is all about.
But what does Youtube, the people's channel, really say about our media and decisions over our free time? It doesn't matter that 90% of it is crap. That’s inevitable, 90% of the world aren’t as creative and intelligent as they think they are, but lets focus on the top percent the videos that make it through and become youtube’s version of ‘’canonical’’.
The most viewed page is full of trashy music videos (don’t people know that music videos are just glorified commercials?), a stupid kid crying, a shameless man dancing; where most of the comments seem to be ''dude, why is this on the front page wtf?'' (lets not talk about the youtube comments system) and admitedly, some pretty awesome guitar skillz [sic].
The point is people see Youtube wrong, especially traditional media companies. Youtube isn’t there to replace content. The quality is rubbish, they're under ten minutes long and production values are well, you get what you deserve.
People won’t come to the site to find their evening's entertainment. You're not going to eat your dinner infront of Tay Zonday or The Numa-Numa Guy. People aren’t going to stop watching tv because they can see two minute clips of The Simpsons on Youtube.
Youtube follows the trend of the internets. It is a place for novelty; constant short sharp hits that make you smile but you won’t remember them tomorrow morning.
This isnt the vehicle through which we'll finally take entertainment back into our own hands. Short film directors aren't plucked from the Youtube sesspool and given real jobs, most people dont even get to the end of an 8 minute video.
So is it worth it? This impatience to have everything now to consume faster faster faster, it’s like a competition. You can’t help checking out how much music you have on your laptop. ‘’What only 15gigs?’’. All music is free and accessible to everyone; so you have 50 gigs of music on your computer. That’s 11770 songs, or a new song every day for the next 32 years. But how many of those do you listen to?
What connection do you have with these 2 minute videos that you see once and never look at again? Continuing the music analogy; it’s the music you hear over and over again that you love; that brings something to you life.
Entertainment is going through the same revolution that the food industry has done. We used to be happy with whatever we could get, now we have to make the choice not to take the junk food everytime, because actually its doing us no good. Sure YTs of fat guys falling over might be funny, but is that how you want to spend your life? Is that all you want from your free time? Mild forgetable amusement?
I think theres a freshhold beyond which unmonetasable content cannot go. Videos will never be super high quality if you're not getting money from them; you're not making a living from them.
All i want, is that we can take a few steps beyond the virals and the pretend porn and my chemical romance. Or maybe we just need a better way of shifting through the mass of junk.
Maybe that is just a catalogue of feelings and emotions, a capture the finer points of the human condition.. [crying, happiness etc) but it certainly isnt this or this.